Barclays Singapore
When Barclays decided to create a new IT function in Singapore, it was clear that they needed to make a bit of a splash. Our research told us that the Barclays name didn’t mean much in that part of the world to anyone other than investment bankers. And the scale and urgency of the recruitment need meant that building awareness over time wasn’t an option.
So no half measures or half pages for that matter. Rather, a double page spread in the region’s best read quality newspaper and dominant recruitment medium, The Straits Times.
The clear message and visually strong execution hit the mark and with more than 2000 applications rolling in, it’s fair to say the Barclays name is now firmly on the map.
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