Oxfam Small Ads
When Oxfam launched their new “Be Humankind” brand last year they were keen that it should be reflected in all communications. So our challenge was to take an essentially consumer oriented message and make it relevant to recruitment. And as always, our priority was to make the maximum impact at minimum cost. These small ads show how you can get a strong message across and grab attention without breaking the bank and how recruitment advertising can support and enhance a brand. The work received immediate approval for both marketing and HR teams and even Oxfam’s branding agency were happy to admit they were impressed!
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