GOLDEN TICKET

Client: Logica
Sector: Technology consulting
Project: School leavers campaign

June 2009

If Willy Wonka were looking for new recruits…

A unique opportunity for school-leavers deserved a special piece of work from us. In a few short pages, we had to get across the down to earth, relationship-driven culture at Logica and explain in simple straightforward language (with a few juicy everyday examples thrown in) exactly what their business is all about.

The 2,000 brochures handed out generated 1,388 visits to the application website. And all 15 places were filled within three months of the campaign going live. We were also pretty pleased to be the winners of the Best Literature category at the RAD Awards in January 2010 and a finalist in the Best Copywriting category at the CIPD Awards later in the year.

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