ASOS.com Intern Folder


The Challenge:

ASOS take on 14 interns each year to work in their Buying, Merchandising and Technical Services departments. The interns are provided with a lot of information upfront and ASOS wanted to give them a central place to store this, as well as provide them with a workbook to keep notes in and add to throughout the subsequent 12 months.

The design needed to be practical but also funky enough to engage the interns and encourage them to keep and use the book. It also needed to reflect the nature of the roles and the fashion industry as a whole. 

 

The Solution:

We designed a folder, four dividers to help break up and manage the content and a mixture of full pages and page templates that ASOS and the interns could add to over the course of the year.

 

The Results:

ASOS are really pleased with the overall result and the folders will be used for this year's intake of interns.

 

More:

 

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