ThirtyThree - Logica 'Engage' Graduate Campaign

The Challenge:

The campaign's core aim was to reflect Logica's new 'Brilliant Together' brand, maximising the digital space with a purely online marketing campaign. Logica's ethos is built on cultivating relationships and understanding clients, being partners not just suppliers, to be successful together. So it was critical that they attracted graduates who had the potential to be one of the people who could build and represent the Logica brand.

The Solution:

The 'Engage' concept reflected Logica's business 'eco system' - their ethos that good business is built on cultivating deep relationships with clients. The advertising campaign captured the essence of this, leading graduates to an engaging website; as technology is at the core of their business it was important that students' first online experience was impressive.

The website featured a range of interactive features to capture the 'engage' concept including a film competition to inspire students to engage in peer to peer communication.

Visually the campaign was simple and direct, conforming to the key Logica visual identity guidelines and avoiding business jargon to connect with a student audience.

The Results:

• 1,327 unique visitors in the first week of the new site launching - 836 unique people had visited the (old) site the week before so a 62% improvement on traffic

• 8 videos had over 5% of the audience share - audience wanting to watch more than 1 video - proving the popularity of the concept to share personal/real life stories.

• 21% of visitors to the site went on to complete the application form - pass rates still to be confirmed as this is an ongoing campaign.