The Team

The Team | How we work | Property marketing

Would you like to freshen up? Tedium is in short supply at RAA. Unusually, we switch our teams in and out of brands – and across disciplines – all the time.

One minute they might be working on a global recruitment branding exercise. The next, on a property development website. But don’t worry, this isn’t a ‘masters of none’ scenario. Far from it.

The idea is to keep the ideas flowing and the results coming in for our clients, by ensuring nobody gets bored. That way, the target audience are unlikely to get bored either.

Proper ideas from proper people

The truth is that many specialist agencies (for example, within property marketing or recruitment advertising), find it difficult to attract good people. We’re the opposite.

By pooling together a number of core disciplines, we’re not only attractive to clients, but to employees too. Then there’s the fact that our creative director has been in the business for 30 years (he started young…).

The end result: great conceptual thinking that keeps on hitting the spot.

Elders and betters Are we suggesting that experience is everything in this game? Perhaps not, but it sure does help. Especially when you get to deal with the same switched-on team every time you call, as opposed to someone who doesn’t know their artwork from their elbow.